Enjoy the Dolce Vita! Enjoy Italy! Where History comes to life, and life’s troubles become history.   From cosmopolitan Milan to the grand ruins of Pompeii and the busy streets of Rome to the calm canals of Venice, Italy never ceases to amaze, astonish and astound.  Enjoy refined gastronomy with a glass of Chianti, indulge in a tasty tiramisu or be content with a delicious cappuccino...Italy will thrill your taste buds.

We personalize each program according to your individual group profile, size and budget, with a lot of attention to detail and unequalled service. We offer a wide variety of activities including spectacular sightseeing in Rome, wine tasting and food preparation at cooking schools in Tuscany, accommodations in historic villas in Venice and sailing along the shores of the Amalfi coast - the possibilities are endless!  For your “grand finale” evening, we create outstanding themes in prestigious venues throughout AlliedPRA Italy, that include everything from a private palace, to a world-famous winery to dinner among some of the world’s most beautiful works of art. We understand that the WOW! factor is important to you... and AlliedPRA Italy knows how to deliver.

AlliedPRA Italy is the only major DMC strategically positioned throughout Italy to continually provide award-winning services. With our headquarters in Florence we are easily able to operate the most demanding programs anywhere in northern Italy, from Milan to Siena and from Pisa to Venice.  So no matter where you are, AlliedPRA Italy will be right by your side. We have developed an extensive and trustworthy network throughout Italy that you can rely on to lead your incentive program “On The Road To Success”. Our staff will be with you every step of the way, bringing experience, expertise and professionalism to each facet of your program.

Whether you are looking for a private meeting in the heart of the Tuscan countryside or a venue for a large convention in the heart of Rome, Italy offers great venues and facilities, rich culture and a country steeped in history and tradition.

Top Reasons to Meet in Italy...

• Cuisine – Julia Robert’s character in “Eat, Pray, Love” came to Italy for one reason…to eat. Italy is world famous for its Mediterranean cuisine. Italian cuisine is unique not only for the amazing variety of ingredients available but also because each region, city or town has its own culinary tradition and typical dishes. In Italy eating is a genuine pleasure. Food becomes more than mere nourishment, offering both a cultural and culinary experience. Food is to be shared, with friends, family and neighbours and to be endlessly discussed. It has often been defined ‘a national obsession’, and with reason.
• Timeless Culture – Part of the allure of Italian culture is the sense of timelessness. Rome, Eternal City, where the ancient rubs shoulders with the present and Venice serenely continues to fascinate the world with its gorgeous slowly sinking “palazzi” and winding canals. The art and science of the Renaissance is still alive and well in Florence, while Vatican City's Sistine Chapel is as vibrant as the day Michelangelo's paint dried.
• Rich History – Italy’s rich history spans over three thousand years. There is scarcely a patch of land in Italy that has not been the site of some famous battle, where blood has not been shed or civilizations built. Constantly invaded by foreign powers, which came and went imposing their laws and traditions, Italy became a true cultural melting pot that has been boiling for centuries. The stories and tales of this land are fascinating and a great read.
• Special Traditions - Life in Italy is a dichotomy. On the one hand it is a European nation with all the modern amenities and technology of 21st century life, but on the other hand has also remained unchanged in the many small villages and towns that continue to move at the leisurely pace for which Italy has always been known. Italy is made of traditions. Each corner of this amazing country has its special tradition, values and own beliefs, which most Italians are proud of and passionately determined to keep alive.
• Picturesque Landscape – To say that Italy is a very picturesque and beautiful country is an understatement. It is a country endowed with a great variety of landscapes, from majestic mountains such as the Alps and Apennines mountains that descend to rolling hills and flatlands, to romantic lakes and stunning beaches that surround this peninsula on three sides. The variety of landscape therefore offers a selection of different style holidays and activities. You can enjoy a boat trip on the amazing southern seas or to visit the famous Cinque Terre. Then of course one can enjoy the beautiful Tuscan countryside driving alone in an Italian vintage car ...a once in a lifetime experience!!!
• Cutting-Edge Fashion – Italian fashion has been rated as the best in the world. The Italian design industry, renowned for its quality and cutting edge style is one of Italy’s largest export items with its clothing, shoes, leather goods, furniture and lighting, that are shipped all over the world. Companies such as Prada, Gucci, Max Mara, Ferragamo, Versace, Dolce e Gabbana, Armani to mention a few from the fashion sector, have their creations exhibited in the fashion centers of every large city in the world. Milan is known as the fashion capital of the world where every year during fashion week, the world of fashion descends to line the catwalks with supermodels wearing their fantastic expensive creations.
• Great Masters of Art – Italy is home of the great masters of the Renaissance abound such as Michelangelo, Leonardo Da Vinci, Bernini and Giotto. Paintings, sculpture, frescos, mosaics and hand-made ceramics fill countless museums and churches from one end of Italy to the other. The magnificence of them all and the quantity of art works on view is simply overwhelming and awe inspiring.
• A Way of Life – Hospitality in Italy is not only an industry but a way of life. Italians are welcoming people dedicating great passion to everything they do. They never take life too seriously and are always ready for a laugh. You might be taken aback from their rather loud and open personality but when you leave, you will be an Italian....saying Ciao with hugs and kisses!!
• Seasonal Weather – Italian weather is very warm in the summer and becomes quite cold in the winter. Enjoy the Autumn temperatures and colors in the Tuscan countryside, or the Summer nights spent in a restaurant having a great meal and endless talks!
• Uniqueness – There is no country like Italy. Its unicity is formed by all the points mentioned above: cuisine, culture, history, tradition, fashion, art, hospitality and weather. The variety of these elements and the countless varieties of each element in each Italian town make this country unique. A must see destination to explore and to live in its fullness!!

Local Memberships

Society of Incentive Travel Executives		Meeting Professionals International		Eventia - The Events Industry Association
Association of Destination Management Executives